{"product_id":"28917601","title":"NOW Lycopene (60 sgels)","description":"\u003cp\u003e\u003c\/p\u003e\u003cli\u003eCellular protection\u003c\/li\u003e\u003cli\u003e10mg from tomato extract\u003c\/li\u003e\u003cli\u003eSupports cardiovascular health\u003c\/li\u003e\u003cli\u003eSupports immune function\u003c\/li\u003e\u003cli\u003eImportant for support of prostate health \u0026amp; digestive tract\u003c\/li\u003e\u003cb\u003eDescription\u003c\/b\u003e\u003cbr\u003e\u003cbr\u003eNOW - Lycopene - 60  Softgel(s) - NPN: 80006761 -- Natural Lycopene is a powerful, fat soluble antioxidant carotenoid and the pigment that gives tomatoes,  watermelon and pink grapefruit their characteristic red colour. Clinical studies have indicated that natural Lycopene works through a number of mechanisms to support health and immune function. Lycopene has the most potent antioxidant activity of any common carotenoid and as such,  it is sought after as a natural preventative therapy for a wide variety of conditions. NOW® uses  clinically-researched and patented LYC-O-MATO® source for proven performance. Lycopene is one of the few modern nutraceuticals approved for supporting prostate health. Numerous studies have shown that daily lycopene supplementation can play a positive role in safeguarding the prostate from damage caused by aging and diet. This one-a-day,  small softgel from NOW® can be easily added to any mans diet.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eINGREDIENTS\u003c\/b\u003e\u003cdiv class=\"ingredients-list\"\u003e\n\u003cspan class=\"title\"\u003eMedicinal Ingredients\u003c\/span\u003e\u003cul class=\"medicinal\"\u003e\u003cli\u003e\n\u003cspan class=\"ingredient-name\"\u003eTomato\u003c\/span\u003e\u003cspan class=\"ingredient-amt\"\u003e167 mg\u003c\/span\u003e\n\u003c\/li\u003e\u003c\/ul\u003e\n\u003cspan class=\"title\"\u003eNon-Medicinal Ingredients\u003c\/span\u003e\u003cul class=\"non-medicinal\"\u003e\n\u003cli\u003e\u003cspan class=\"ingredient-name\"\u003eGelatin\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan class=\"ingredient-name\"\u003eGlycerin\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan class=\"ingredient-name\"\u003ePurified water\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan class=\"ingredient-name\"\u003eRice bran oil\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e","brand":"NOW","offers":[{"title":"Default Title","offer_id":45219117006895,"sku":"28917601","price":25.89,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0708\/2885\/1247\/files\/733739830609_db2abd51-d00c-40b1-a140-316874226519.jpg?v=1776627966","url":"https:\/\/mychoicenaturally.ca\/products\/28917601","provider":"My Choice Naturally","version":"1.0","type":"link"}