{"product_id":"50800711","title":"ATHLETIC ALLIANCE START BHB (Mocha - 255 gr)","description":"\u003cp\u003e\u003cstrong\u003eATHLETIC ALLIANCE - START BHB - 255 Gram(s) \u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eSTART-BHB\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003eNo matter what kind of diet you follow, Start-BHB, with or without caffeine, is the ultimate fuel to take your performance to the \u003cstrong\u003eNEXT LEVEL\u003c\/strong\u003e. Whether you live a keto lifestyle or not, Beta-Hydroxybutyrate (BHB [ketones]) is a better fuel than glucose. Ketones are the preferred fuel source of the brain and are more oxygen-efficient than glucose. The reason we primarily rely on glucose is convenience. It’s easier to convert carbs into glucose than it is to convert fats into ketones. Well, now you can skip that step and consume delicious, bioavailable, ready-to-go ketones \u003cem\u003ewith\u003c\/em\u003e electrolytes \u003cem\u003eand\u003c\/em\u003e MCT oil, a secondary source of BHB.\u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e\u003cp\u003e\u003cstrong\u003ePerformance – \u003c\/strong\u003eStart-BHB helps optimize ATP production, improving performance and cognition, and is glycogen\/calorie sparing, allowing you to both perform at your best and last longer!\u003c\/p\u003e\u003cul\u003e \u003cli\u003eFor shorter, higher intensity\/anaerobic workouts, consume 1\/3-1\/2 scoop before exercise.\u003c\/li\u003e \u003cli\u003eFor endurance events\/training, sip on throughout exercise, ideally with an amino acid blend like our advanced recovery formula, Regen-X\u003c\/li\u003e \u003cli\u003eFor cognition, take 1\/3-1\/2 scoop anytime.\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003e \u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eMuscle Maintenance\/Building –\u003c\/strong\u003e Being a superior, alternative fuel source to glucose, Start-BHB is calorie and glycogen sparing, allowing you to store more calories, and maintain lean tissue and full glycogen stores, for fuller muscles and better growth. Additionally, it improves insulin sensitivity \/ response for better nutrient storage in muscle tissue. Atop all of that, you also get all the aforementioned performance benefits.\u003c\/p\u003e\u003cul\u003e \u003cli\u003eConsume 1\/3-1\/2 scoop 2-3 times daily atop your usual intake.\u003c\/li\u003e \u003cli\u003eConsume one serving pre-workout, ideally with a good quality carb source intra-workout to maximize glycogen storage and saturate muscle cells.\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003e\u003cbr\u003e\u003cstrong\u003eFat Burning – \u003c\/strong\u003eLaunch yourself quicker and smoother into ketosis with this amazing product. Start-BHB provides a ready carb-free fuel source to reduce low energy levels and even the “keto flu” that’s often associated with the transition into ketosis. Not only that, but it can help get into ketosis by increasing ketone levels in the body.\u003c\/p\u003e\u003cul\u003e \u003cli\u003eConsume 1\/3-1\/2 scoop any time you need a boost\u003c\/li\u003e \u003cli\u003eDue to it’s glycogen\/calorie sparing effects, when consuming Start-BHB your body will utilize the product first \u003cem\u003ebefore\u003c\/em\u003e tapping into bodyfat.\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003e \u003c\/p\u003e\u003ch1\u003e\u003cstrong\u003e\u003cimg id=\"Picture 26\" src=\"data:image\/png;base64,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\"\u003e PRODUCT INGREDIENTS\u003c\/strong\u003e\u003c\/h1\u003e\u003cul\u003e \u003cli\u003e\n\u003cstrong\u003eBeta-Hydroxybutyrate (Ketones)\u003c\/strong\u003e This is the most abundant ketone in the body, typically making up 78% of ketones found in the blood. BHB is the intended final product of ketogenesis.\u003c\/li\u003e \u003cli\u003e\n\u003cstrong\u003eElectrolytes\u003c\/strong\u003e aid with proper hydration, endurance, circulation, and act as a nutritional transport mechanism.\u003c\/li\u003e \u003cli\u003e\n\u003cstrong\u003eMCT Powder\u003c\/strong\u003e combined with BHB helps lower blood sugar and increase metabolic rate and energy levels.\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"ATHLETIC ALLIANCE","offers":[{"title":"Default Title","offer_id":45218943336495,"sku":"50800711","price":55.99,"currency_code":"CAD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0708\/2885\/1247\/files\/728451598326_573fa056-e861-492f-befd-d99bba430129.jpg?v=1776623489","url":"https:\/\/mychoicenaturally.ca\/products\/50800711","provider":"My Choice Naturally","version":"1.0","type":"link"}